Business
Target Marketing As a Tool
Michael Mann
Consumer Behavior
3/2/06
There are over a billion advertisements promoted throughout the world each year. Whether a business is small or large the same strategy is used widely to promote products and services. That type of strategy is called target marketing. Target marketing can be defined as ‘communicating with a specific group of consumers with similar characteristics, within a broader group of consumers who purchase the type of product. Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive to that segment. CAPCO Marketing offers a host of ad products that reach a targeted audience.'(Yahoo) However, each year because of the various products offered each product is geared towards a different consumer. The range of dissimilar opinion creates countless issues including ethical, moral, and perhaps......
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