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INTUNES IN BRAZIL
THE ITUNES ONLINE MUSIC STORE FEASIBILITY STUDY


TABLE OF CONTENTS

TITLE PAGE 1
TABLE OF CONTENTS 2
INTRODUCTION 3
MACRO ENVIRONMENTAL FACTORS 7
MARKETING MIX 5
HOFSTEDE MODEL ANALYSIS 6
BEHAVIORIAL IMPLICAITONS 7
CONCLUSION 8

INTRODUCTION

The landscape of music industry sales has changed within the last 5 years with the changing technology innovations of computers and the dependency on the Internet. The issue of competition has leveled out due to the ability of services ands products being marketed globally using the Internet. Most importantly, the distance between “buyer” and “seller” has shrunk. Therefore, the “buyer” has gotten more choices and quality when it comes to music. Issues still do exist in the music sales industry. As technology has changed from the 8-track, to cassette tape, to CD, and now, to the music......

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Approximate Word Count: 4873
Approximate Pages: 20 (250 words per double-spaced page)

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