Doing Business With Japan
I chose to export nutritional supplements to Japan.
There is a definite need for this product as Japan is the second largest market in the world for nutritional supplements. The current size of the market in Japan for nutritional supplements is over 10 billion annually. Per capita consumption of dietary supplements by Japanese consumers is still only about one-sixth the level in the United States so the potential for continued growth in this market is enormous, especially as Japan's aging population turns increasingly to preventive nutritional and health care. In addition, the Japanese government recently implemented a healthcare system reform.
In terms of financial and economic forces, Japan is a prosperous country with the world's second largest economy. Japan's consumers are rich and sophisticated in their tastes and interests. The GDP is 4.6 trillion and GDP per capita is 36,500 (USD)The average Japanese household has in excess of 100,000 in savings and a disposable......
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