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Oakley
Oakley is a respected sunglasses manufacturer attempting to spread into new product categories. Founded in 1975, Oakley has transformed from a company providing a single product line into a diverse action sports brand. Strong brand equity and innovative design command premium prices and make Oakley the brand that it is today.
Culture devoted to innovation
Oakley's culture has been dedicated to innovation since its inception. The company's first mover status began with a revolutionary product in motocross. Former CEO Jim Jannard developed a handgrip with a rubber "O" design to prevent hand slippage. The unique handgrip developed brand equity, while at the same time providing unmatched practicality. The history of innovation has been persevered as Oakley expanded from eyewear into apparel, accessories, prescription eyewear, footwear, wristwatches and consumer electronics.
Although the work environment at Oakley is casual, everyone works hard. Self-initiative is a......

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Approximate Word Count: 397
Approximate Pages: 2 (250 words per double-spaced page)

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