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Rfid In Indian Market

Case Study:

Introduction of RFID in the Indian Retail Market

RFID and the Indian Retail market

India represents an economic opportunity on a massive scale, both as a global base and as a domestic market. Retail growth in the coming years is expected to be stronger than GDP growth. This is driven by changing lifestyles and by strong income growth, which in turn will be supported by favorable demographic patterns and the extent to which organized retailers succeed in reaching lower down the income scale. In this light, Radio Frequency Identification (RFID) is fast becoming a hotbed of activity targeting the Indian market in retail, logistics and manufacturing.

A plan to introduce a whole new technology calls for an in-depth analysis of the dynamic economic, social and technological considerations. An attempt for the same has been made through SWOT analysis for introduction of RFID in the Indian retail segment. A phased approach has been suggested for the smooth......


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Approximate Word Count: 685
Approximate Pages: 3 (250 words per double-spaced page)

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