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Xerox

1-What value does BIT create in the distribution Value Chain for books?
Analysing the Chain Value, we can see that it is divided in two different parts.

Chain Value

Support Activities

Primary Activities

Legend:
A – Control Management
B – Accounting/Financial Management
C – Human Resources
D – IT Infra-Structures

These are support activities, that don't have direct impact on the creation of competitive advantage for the company, but have it on efficiency. They create value indirectly, once that, at this level, companies can save money to invest in other development areas.
In Xerox case, A and D are the most visible on their structure. Control management is evident as they can assure the same unitary cost for 1 and 5000 bookrun lengths. Charging the same price to all consumers will be creating some advantages for the lower orders and creating a new market opportunity. Even though this can be a niche market, it will certainly bring new opportunities and......


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Approximate Word Count: 2485
Approximate Pages: 10 (250 words per double-spaced page)

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