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Citibank Swot Analysis

Citibank: The Confia Acquisition in Mexico

Situation Analysis
Citibank is looking to expand their reach within the banking world. They had an opportunity to acquire Confia a Mexican bank. Many Mexican banks are having problems due to the lack of money and resources the Mexican people have to invest in the banks. Citibank does much research while deciding whether to follow through with the deal. At the very end of the purchasing process an undiscovered threat is exposed to Citibank that Confia may have. This brings more difficulties within the purchasing process.
Firm Strengths
Citibank's many strengths start within their 194 year old rich history. Citibank has more than 100 years of experience in the international lending field. They are also the worlds largest credit lender and have been since the 1970's. They have also taken the title of the world's largest bank in 1981. In 1994 Citibank decided to break their company up into two sectors. One division being the Global......


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Approximate Word Count: 827
Approximate Pages: 4 (250 words per double-spaced page)

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