Advertising To Children
WAYS OF INFLUENCING CHILDREN
A great variety of media can be used by advertisers in order to effectively target children. There are several media options to reach children, and other continuously evolving and acquiring stronger presence among them. This includes broadcast media, being television the most effective medium to reach children (Moore, 2004). Besides, print advertising, product placements, sales promotions and public relations cannot be underestimated as an effective media to reach children. However, there has been other media progressively emerging as a potential medium to reach children, Elizabeth Moore (2004) affirms that in-school marketing and packaging design are also potential tools for marketing children.
TV ADVERTISING
Television remains as the most effective media to reach children. In the United States there is evidence that children watch television commercial for approximately five hours per week having access to as many as 25,000 commercials in a year.......
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Approximate Pages: 4 (250 words per double-spaced page)
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