U.S. Pioneer
U.S. PIONEER ELECTRONICS CORPORATION
PURPOSE OF THE REPORT
• U.S. Pioneer is facing a problem with its value network; its marketing channels, the dealers in particular, are disparaging Pioneer products.
• Pioneer upset dealers/other manufacturers with its new price list with multiple gross margins. Some dealers are dissatisfied with the margins they are getting on Pioneer products so they are not trying to sell them and they are comparing the equipment negatively to other manufacturers
• Components face competition from compacts and consoles
U.S. Pioneer's strategy options were:
• Distribution Shift. Shift retail distribution away from specialty stores to department stores and catalog showrooms
• Multiple Branding. Offer several product lines of varying quality and price points under separate brand names
• Company-owned stores. Move toward operating its own retail stores
The purpose of this analysis is to:
• Evaluate the strength and weaknesses of each strategy......
View the rest of this paper...
Approximate Word Count: 708
Approximate Pages: 3 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Us Pioneer
US Pioneer. ... Table 2 shows investing in own (Pioneer) stores is not a good investment
compared to US Pioneer's current profit margins for the last two years. ... -
Pioneer
Pioneer. INTRODUCTION: US Pioneer Electronic Corporation is a Strategic Business
Unit of Pioneer Electronic Corporation. It was founded ... -
Edmund Booth: Deaf Pioneer
... wore during his lifetime were farmer, teacher, activist for the deaf, pioneer settler,
49er ... a gathering of representative deaf from all parts of the US" At this ... -
History Of Space Exploration
... On August 17th, 1958, the US set its sights upon the moon with the Pioneer
0 but it exploded in its first stages of ascension. It ... -
History Of Space Exploration
... On August 17th, 1958, the US set its sights upon the moon with the Pioneer
0 but it exploded in its first stages of ascension. It ...
Frat Files
Members
Information
© 2009 FratFiles.com.