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Marketing Definition Paper
How does a product get from an intellectual idea to an individual person or a business? The answer is marketing. Marketing is not just selling something. Many different steps require accomplishment to transform an idea into a product that someone wants and needs at a price they are willing to pay and make profits for the seller. This paper examines three definitions of marketing.
Clayton Bacon's definition of marketing is using various advertising tools, such as television, radio, magazines, and direct sales, to tout the capabilities and advantages of a product to businesses or the public to generate sales. This requires a company either have their own advertising group or hire an outside agency and have a sales staff to conduct the direct sales to generate the profits desired. The problem with this definition is that it only deals with one part of the marketing equation for a business. How does a business know what to sell? What group in the business......

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Approximate Word Count: 897
Approximate Pages: 4 (250 words per double-spaced page)

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