Steel Door Technology
Steel Door's Distribution Network and Performance
Steel Door Technologies Inc. uses a dual distribution channels marketing. It target market is served by 350 dealers that service 150 market. Eventually, the company has established an excellent relationship with its dealers; especially the 50 nonexclusive ones. The 50 exclusive dealers supply 50 markets and get call from two sales representatives, while the 300 independent dealers supply 100 markets and get call from eight sale representatives. The company supplies its dealers from two distribution centers. Steel Door Technologies Inc. is considered to be one of the smaller regional garage door manufacturers; its market share account for only 0.5% (9, 2million/2billion*90%)
The company had projected an increase of 36% in sales in 2003; this optimistic projection is based on the Steel Door Technologies Inc.'s last performance in the past 10 years that exceeded the industry growth rate. In the same time the whole industry......
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