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International Business Strategy

Case: Wal-Mart

Members of the group:

Marie Wemaere
Liying Shi
Adolfo Mac


Consultant Group F
10, Champs Elysees
Paris, France

Rennes, 15th March 2006

Board of Directors of Wal-Mart

Dear Sir/Madam,

As a consultant group hired to analyse the current situation in your company, we have prepared a report on the problems it is facing, different viable alternatives and the description of the strategy that, we think, is going to help to overcome the difficulties.

Wal-Mart Stores Inc, has already been the miracle of the retailing markets. It is now the world largest discount retailer, with 5,000 stores and wholesale clubs in 10 countries. In 2003, your company ranked first in the top 500 enterprises. However, it is well-known that the competition is becoming more aggressive nowadays.

In order to give the most suitable recommendations, we have first analysed the current situation of the company and found some challenges to......

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Approximate Word Count: 4063
Approximate Pages: 17 (250 words per double-spaced page)

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