Commitment To Planning: Connecting With Customers, Providing Value To Shareholders, And Remaining Socially Responsible
Commitment to Planning: Connecting With Customers, Providing Value to Shareholders, and Remaining Socially Responsible
"Making life easier to find a pair of jeans" is the basic principle Don Fisher along with his wife Doris envisioned when they opened the first Gap store in San Francisco, CA in 1969. (Gapinc, 2006) Since then, Gap Inc. has witnessed the company go from a once a thriving company selling over $30 per share in May 2001, to struggling to maintain almost $18 per share in 2005 which equates to about $16 billion in sells. (Yahoo, 2006) Gap Inc. provides a wide of range of products, including denim, khakis, and T-shirts, fashion apparel, shoes, accessories, intimate apparel, and personal care products for men, women, teens, and children. (Gap Inc., n.d.) With more than 3,000 stores and over 150,000 employees worldwide, Gap Inc. has expanded into a brand builder which offers four different retail lines: Gap, Banana Republic, Old Navy, and Forth & Towne. Although Gap......
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