Communication Theory
Theories of Symbolic Organization
Has to do with looking at the way in which we cognitively process symbols that we come across. These theories are attempting to explain how we process symbols (based on the assumption that symbols make communication possible).
o Post positivist, critical, interpretive????
Social Scientific Approaches: post positivist approaches because these type of approaches rely on scientific rationale (objective).
1. Schema Theory
schema theory says that we efficiently organize our experiences so that the world makes sense to us. We develop schema (categories, classifications, etc). Examples of schema would be roles, self schema, schema of others. Every time you come into a classroom you know your role as a student.
Cognitive miser- always want to use your cognition as efficient as possible. Categorize in order to simplify.
Cognitive structures-
2. Attribution Theory
cause and effect relationships inherent to human perception.......
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