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Hilton Hotels Case Study One Situation Analysis
Week Three
Catherine Seeley
University of Phoenix
MKT / 551
Marketing Management
TRGRAD24
Marlene Deatherage
April 17, 2006

Introduction
The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the use of secondary resources for support of opportunities for the Hilton Hotels.
During the early 1990's, the Hilton Hotels decided to move heavily into gambling. This was a result of after two major takeover attempts (Hilton Hotels, 1998). The decision to change the business operations of the Hilton Hotels was viewed as an aggressive business operation (Hilton Hotels, 1998). Before the 1990's, the Hilton Hotels Corporation owned, managed and franchised hotels, casino-hotels and......

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Approximate Word Count: 2661
Approximate Pages: 11 (250 words per double-spaced page)

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