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Global Brands and Labour in Developing Countries
Topic: Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries
(2006, 2845 words, 80%)
Abstract
This is a grounded theory study about unethical labour practices associated with global brands' operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies.
The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon in question. Data are obtained using tertiary literature, and analysis is performed using the constant comparative method of grounded theory approach.
The study methodology contributes in the development of grounded theory model of unethical labour practices associated with global brand......

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Approximate Word Count: 3190
Approximate Pages: 13 (250 words per double-spaced page)

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