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SWOT Analysis Starbucks
Strengths
· Starbucks Corporation is a very profitable organisation, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.
· It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.
· Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.
· The organisation has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
Weaknesses
· Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
· The organisation has a strong presence in the United States of America with more than three quarters of their cafes located in the......

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Approximate Word Count: 415
Approximate Pages: 2 (250 words per double-spaced page)

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