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Marketing Defined

Basic marketing is defined by Random House Webster's College Dictionary as "the

act of buying or selling in a market" (Random House 2000), however time and

circumstance have added so much to this definition. Though it still involves the act of

selling or buying, it has grown into a much broader definition. Where as marketing use

to be a very simple concept, the expansion of business, competition and development of

new technology through the years, in particularly over the past decade has added a level

of complexity to the original design of marketing strategies. (Armstrong / Kotler 2005)

Today marketing involves more of an affiliation with a company's customers and the

administration of those affiliations than it ever has before. (Armstrong / Kotler 2005)

Businesses that find a successful way to develop and control their customer associations

are more likely to be profitable in the long run. These......

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Approximate Word Count: 908
Approximate Pages: 4 (250 words per double-spaced page)

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