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Buyer Behavior

With over 6.3 billion people, the world is a marketing oyster (Armstrong & Kotler, 2005). The trouble or the task that most marketers face is identifying how to sell their product to those people. There are many ways to sell a product, but identifying the buying behavior of the target market and catering to those behaviors is integral in today's complex society. Consumer buyer behavior is defined as the buying behavior of final consumers – individuals and households who buy goods and services for personal consumption (Armstrong & Kotler, 2005).
Not only must the behavior be identified, the consumer must be enticed to buy the product. The product, price, place and promotion or the Marketing Mix are very important aspect of creating desire, but the buyer's environment will be the deciding factor in their buying behavior (Armstrong & Kotler, 2005). Why is a buyer's environment so important in their decision to buy a product or not? Because, environmental......

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Approximate Word Count: 1590
Approximate Pages: 7 (250 words per double-spaced page)

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