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Framing a decision involves a string of events that allow a person to reach a conclusion. There are certain techniques used in this process that may sway a decision in one way or another. The salesman was able to use persuasion to win the heart and mind of Milhouse and tailor his approach to help him see his dependence on the additional part. Milhouse had previously stated that he felt quality in the newly purchased product was of utmost importance to him. The act of persuasion effects the emotions of a person in which they become moved to see the matter in an emotionally driven point of view. (Working Groups: Decision-Making by Consensus)
Another "frame" used to persuade Milhouse's decision is "Positive Altercasting". Positive altercasting offers a limited view of the entire picture, causing the decision-maker to only see the situation from one angle. The salesman used the importance of quality to induce the final decision. By asking, "Isn't the future of your company worth......

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Approximate Word Count: 592
Approximate Pages: 3 (250 words per double-spaced page)

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