White Castle
Situation Analysis of White Castle Systems Inc.
Introduction
White Castle is known as the original fast-food hamburger chain. The first White Castle opened it's doors in Witchita, Kansas, in 1921. White Castle (WC) has since grown to 393 restaurants in 11 states (White Castle hamburger..., 2004) and is now expanding internationally. By analysing White Castle's internal strengths, internal weaknesses, external opportunities, and external threats, otherwise known as a SWOT analysis (Kerin, 2005), Learning Team B was able to exam market demographics, company needs, trends, and market forecast as they pertain to White Castle. During the SWOT analysis Learning Team B (LTB) discovered the primary strategic marketing issue is in order to remain profitable White Castle needs to promote its unique product(s) and adapt its menu items in order to continue to appeal to the changing desires of today's consumers. The same holds trues today as it did in 1998 when William J. McDonald stated......
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Approximate Word Count: 1059
Approximate Pages: 5 (250 words per double-spaced page)
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