Marketing Trends
Marketing strategies are affected and influenced by external factors. Although these factors are uncontrollable, they can by influenced by marketing activities. Marketing decisions are based on consideration of the five environmental factors which are social, economic, political/legal, technological, and competitive. Consideration of these factors can aid in the reduction of threats and maximize the opportunities (Bearden & Laforge, 2004). All these factors are considered at Staples when making successful marketing decisions.
Social environment refers to the groups of people as it relates to number characteristics, behavior, and growth projections. Two components of social environment are demographic and cultural (Bearden & Laforge, 2004). At Staples, the marketing department relies on demographics and cultural diversity to determine product line specific to certain stores. During the back to school season, promo items are sold that appeal to the popular culture. That is a time......
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Approximate Word Count: 855
Approximate Pages: 4 (250 words per double-spaced page)
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