Swot Analysiss
In SWOT, strengths and weaknesses are internal factors. For example:A strength could be:
your specialist marketing expertise.
a new, innovative product or service
location of your business
quality processes and procedures
any other aspect of your business that adds value to your product or service.
A weakness could be:
lack of marketing expertise
undifferentiated products or services (i.e. in relation to your competitors)
location of your business
poor quality goods or services
damaged reputation
In SWOT, opportunities and threats are external factors. For example: An opportunity could be:
a developing market such as the Internet.
mergers, joint ventures or strategic alliances
moving into new market segments that offer improved profits
a new international market
a market vacated by an ineffective competitor
A threat could be:
a new competitor in your home market
price wars with competitors
a competitor has a new, innovative product or service......
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Approximate Word Count: 336
Approximate Pages: 2 (250 words per double-spaced page)
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Swot Analysiss
SWOT ANALYSISS. In SWOT, strengths and weaknesses are internal factors. For
example:A strength could be: your specialist marketing expertise. ...
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