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Disney Theme Park Case Study

Disney Theme Park Case Study Questions
1. The things that motivated Disney to set up theme parks abroad were more business opportunities. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market, which would mean more profits and a more global company. The pros from the standpoint of the Walt Disney Company would be more profits, gaining global product and differentiation, and better diversifying their company. The cons from the standpoint of the Walt Disney Company would be research costs, political risks in other countries, and cultural problems with other countries.
2. Disney Land leaders questioned whether a Disneyland-style of entertainment would succeed outside of the United States, because of culture differences. For that reason they did not wanted to take the risk, but as we can see they made a mistake, hence the Tokyo Disney Park is......


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Approximate Word Count: 3212
Approximate Pages: 13 (250 words per double-spaced page)

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