Difference In Marketing
Differences in Marketing
Tony DiVito
University of Phoenix
E-Business
EBUS 400
Keith Hopkins
Jun 11, 2006
Differences in Marketing
Introduction
Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its current situation, and its competitors. Business-to-consumer (B2C) marketing also requires knowing the wants and needs of the intended audience but it also requires an in-depth understanding of the company's internal dynamics, including: competitors, costs, supply chains, distribution, technology and trends. Therefore, it is reasonable to conclude that there are differences in marketing between B2B and B2C business enterprises. This paper will outline and provide examples of the differences between these two e-commerce business transactions.
B2B Marketing
B2B businesses sell products and services to other businesses for use in their daily operations or for making other products and......
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Approximate Word Count: 1233
Approximate Pages: 5 (250 words per double-spaced page)
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