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Marketing Mix Four P's
The four P's of marketing was first introduced by Jerome McCarthy back in the 1960's.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy's Four P's was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P's can be used to take the consumers into consideration.
The Four P's of Marketing consists of Product, Place, Promotion, and Price. Each of these four P's is considered essential to the marketing strategies for an organizations strategic planning. Taken into consideration the effect the Four P's has on an organization, it is firstly, important to understand these four elements.
First, in the strategic planning of an organization, there must be an idea. That idea is known as the Product of marketing. "The product is the full bundle of goods and services offered to the customer."......

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Approximate Word Count: 769
Approximate Pages: 4 (250 words per double-spaced page)

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