Webvan
Table of Contents
Executive Summary 2
Case Analysis Overview 2
Environmental Background 3
SWOT Analysis: Strengths 3
SWOT Analysis: Weaknesses 3
SWOT Analysis: Opportunities 4
SWOT Analysis: Threats 4
Problems: Flawed Capacity Strategy 5
Problems: Lack of QFD 5
Problems: Management Focused on the "Home Run" 5
Potential Alternative Scenario I: Increase Product Variety 5
Lessons Learned/Conclusion 7
Appendix: Figure 1 Growth of Web Purchases & Online Grocery Purchases 8
Appendix: Figure 2 -- Webvan vs. Brick & Mortar Grocery, Order Size & Frequency 9
Appendix: Figure 3 Avg Daily Unit Break-Even Analysis 10
Appendix: Figure 4 Adding Capacity 10
Appendix: Figure 5 Quality Functional Deployment: House of Quality 11
Appendix: Figure 6 Potential Changes to Delivery Routes 12
Appendix: Figure 7 -- Marketing-Operations Coordination Model 13
Executive Summary
Webvan was a short-lived Internet grocer that unsuccessfully entered the grocery industry in......
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Approximate Pages: 9 (250 words per double-spaced page)
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