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Taking Sides Case Analysis

Introduction
Citibank, part of Citigroup, was one of the first foreign firms that had obtained licenses to conduct a limited range of commercial activities in China. By 2002, Citibank had become one of the strongest foreign banks operating in the People's Republic of China (PRC), but as a foreign bank it had only limited market access, even for its limited array of services. At headquarters, Citigroup wanted to determine the growth prospects for each of its divisions, and which of its vast array of financial services should be the focus for expansion in China (Pearce, J, & Robinson R., 2005, pg 595).
Displayed Adaptability Pros
Citigroup has displayed adaptability in China for over a decade. They were the first international bank to enter into China and have developed a lucrative business relationship in the country. Specific areas that they have proven adaptability include, but are not limited to, human resources and global relationship banking. China should really be viewed......


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Approximate Word Count: 915
Approximate Pages: 4 (250 words per double-spaced page)

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