Quality Management Tools
Quality Management Tools
Brainstorming
Brainstorming is a very powerful creative thinking and idea generating technique. It is a decision-making process used by groups to help generate a large number of ideas through an interactive process. The main goals of this technique are to help break out of habit-bound thinking and to produce a set of ideas where there is more than one choice when making a decision.
Guidelines
Brainstorming is useful for attacking specific rather than general problems and where a collection of good, fresh, new ideas, rather than judgment or decision analysis, are needed. (Harris, 2002) There are some basic guidelines that should be adhered to for the most successful results.
Brainstorming can take place either individually or in a group. Four to seven members in a group are thought to be ideal. After the group has been assembled, the leader should make sure that all members understand the objective of the brainstorming session. Once this has been......
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