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Ramya
FT/05/RAM

Book Review of Good to Great

The Challenge

Jim Collins' previous book, Built to Last, was a defining management study of the nineties. It showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. What about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Book

Good to Great book is a must read for anyone who is in business or wants to start a new business. I was really impressed with the line

"Greatness, it turns out, is largely a matter of conscious choice"

Two companies face the same challenge have the same information with them, yet the great company makes the conscious choice on how to handle the situation and how to use the data effectively.

"I will take responsibility for this bad decision. But we will all take responsibility for extracting the......

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Approximate Word Count: 1434
Approximate Pages: 6 (250 words per double-spaced page)

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