Mcdonald's Operational Strategy
Overview
McDonald's is the chief global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in over 119 countries each day. The example that we used as a guide is restaurant; the scope of business is fast food.
The first McDonald's was opened in May 15th, 1940 by two brothers Richard & Maurice McDonald. The restaurant first sold - barbeque ribs, beef and pork sandwiches. After a survey was done the brothers realized that 80% of their sales were hamburgers. As a result, in October 1948 the brothers closed their original McDonald's business to make changes to the restaurant's business concepts. They also realized that the future relied on speed, mass production and lower prices. In December 1948, they opened the original McDonald's restaurant offering "SPEEDEE SERVICE SYSTEM" selling 15 cent hamburgers and 10 cent fries. In 1954, Ray Kroc a milkshake machine salesman visited the McDonalds brothers and convinced them to let him purchase......
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Approximate Word Count: 781
Approximate Pages: 4 (250 words per double-spaced page)
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