Customer Service Tactics And Strategies
Customer Service Tactics and Strategies
Keith Rosenow
University of Phoenix
COMM 470
Brian Danzinger
February 22, 2006
Customer Service Tactics and Strategies
Just who are our customers and what is customer service? This paper will attempt to answer these questions with regard to how companies use online and virtual communication to improve customer service.
In today's business world, customers are all around us. They are no longer the end consumer of a company's goods or services. Customers are present from the moment the products arrive at the company either as raw materials or in finished form, and that is why communication factors in so heavily in the customer service aspect of a business. Because the word customer can be applied to so many different areas in a company, I am going to focus on one area in particular, and that is the end consumer.
Customer service in the past was largely handled with face-to-face communication between the business and the customer.......
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Approximate Word Count: 1019
Approximate Pages: 5 (250 words per double-spaced page)
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