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Table of contents

1: Summary 2

2: Main Contents of the report 3-20

2.1: Introduction 3
2.2: Problem and the followed procedure 4
2.3: Sun Life Financial from strategic managerial viewpoints 4

2.3.1: Sun Life Financial's strategic logic 6
2.3.2: SWOT analysis 10
2.3.3: PEST analysis 13
2.3.4: The attractiveness of the Chinese insurance market 17
2.3.5: Strategies and city choice 18

3: Results, conclusions and recommendations 22

4: Bibliography 23

1. Summary

This report looks into the Chinese insurance market for Sun Life Financial in order to evaluate whether it is wise for the company to enter the Chinese market and if so, where to enter. To research whether Sun Life Financial is internally ready to enter the Chinese market or not, there was chosen to use the strategic logic theory.
The Chinese government imposes foreign companies to form joint ventures if they want to be active......

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Approximate Word Count: 7205
Approximate Pages: 29 (250 words per double-spaced page)

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