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Implementation of e-commerce in both business-to-business and business to consumer markets in the travel industry pose many challenges on the supply chain in a typical brick and mortar environment. Travelzoo.com, Cheaptickets.com, and Priceline.com are all B2B and B2C e-commerce travel companies. While these three entities are different from the typical brick and mortar travel agency with a storefront and face-to-face customer contact, this paper will explain supply chain modifications necessary for them to operate in the traditional storefront operation.
Many older consumers do not have access to the internet, own a computer, and know how to use it, nor do they have the interest to do so. Brick and mortar business offers a more personal relationship with the customer. While it is more costly to provide this face-to-face and personal service, it builds loyalty from the customer making the competition from the large online retailers less intriguing to much of the older generation......

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Approximate Word Count: 810
Approximate Pages: 4 (250 words per double-spaced page)

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