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I. The Internal Environment

 Strengths:

¡´ Good reputation from customers in the Great Lakes region, which will help to establish future clientele.

¡´ Good network: Has interline ticketing and baggage arrangements with major carriers.

¡´ Increased sophistication in equipment has increased dependability.

 Weaknesses:

¡´ High employee turnover

¡´ Low organization morale

¡´ Lack of training and educational programs for employees

¡´ Lack of organizational culture

¡´ Weak employee incentives (employees are paid below the market) which results in a lack of ownership from employees.

¡´ Poor aircraft choices, not taking advantage of some markets widely open for opportunities (unserved markets).

¡´ Aircraft maintenance are not properly maintained resulting in unreliable aircraft


¡´ Cash problems are exacerbated by overhead costs.

¡´ Ineffective organizational design

¡´ Weak management leadership and......

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Approximate Word Count: 1012
Approximate Pages: 5 (250 words per double-spaced page)

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