Understanding Marketing
Understanding Marketing
Ben Yoder
July 15, 2006
AIU Online
Abstract
A company cannot truly grow without a great marketing program. Marketing has evolved with the internet. Companies can now track customers much easier, filling their needs and wants. Companies realize that building a strong customer relationship is more important then mass marketing and having many customers. They are finding that retaining existing customers is more efficient then having more customers who are not repeat customers. Marketing is not just selling and advertising like it used to be, customer satisfaction is more important. Also it's not just dedicated to one department; everyone has to participate to have complete customer satisfaction.
Businesses need marketing programs to be successful in their industry. Marketing must be carefully be thought about and planned out. The firm should set goals and come up with strategies to reach these marketing goals. How does marketing work and......
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Approximate Word Count: 2007
Approximate Pages: 9 (250 words per double-spaced page)
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