Strategy Formulation
SOUTHWEST AIRLINES
Company Profile
Southwest Airlines Co. ("Southwest") is a major domestic airline that provides primarily short haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas, Houston, and San Antonio. Today Southwest operates over 400 Boeing 737 aircraft in 62 cities. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares. Southwest also has one of the best overall Customer Service records.
Overview:
Strategic overview encompasses the vision, mission, core values and the overall objectives the organization seeks to achieve. Leaders who learn how to use the strategic overview of the company effectively can draw on it to build and boost morale, attract committed employees and get people to go beyond themselves to contribute to......
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Approximate Word Count: 526
Approximate Pages: 3 (250 words per double-spaced page)
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