Mondavi's International Strategy In Chile:
EXECUTIVE SUMMARY: EXPANSION INTO THE CHILEAN MARKET, A LONG-TERM MARKET STRATEGY
The Mondavi family has a history of identifying opportunities both within Napa Valley and outside of the United States. This strategy developed by Robert Mondavi allows the Mondavi family to bring their expertise and style to other great winemaking regions of the world and produce quality wine which can then be shared with the world. Globalization also allows for various winemaking regions to cover for others during periods of shortage.
The Mondavi family's long term strategic goals include the following:
International strategy for differentiation
Globalization of holdings to cover periods of shortages
Production of quality wine that consistently meets with Mondavi quality expectations
In order to continue to achieve these objectives, we have identified Viña Errazuriz, producers of Caliterra, in Chile as a potential international partner. Developing a partnership with Errazuriz......
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