Naked Economics
Author Wheelan writes, "Life is about trade-offs, and so is economics." Indeed, so is Naked Economics. This book promises to be a good introduction to economics for the layman. Throughout the book, the author uses easy-to-understand language and vivid examples to illustrate his points in strategic places maintaining a sense of lightness with the readers in reading the material. Here is a summary of each of the 12 Chapters of the book Naked Economics: Undressing the Dismal Science by Charles Wheelan.
CHAPTER 1 - The Power of Markets: Who feeds Paris?
The first chapter begins with an interesting story about how an advertising strategy by Coca Cola Europe proves to be a losing proposition at the start of 1989 but ends in impressive results by the end of 1995. There are myriad of different ways everyday that make modern economy work. Wheelan begins with the question, "Who feeds Paris?" as a starting point to explain how markets are powerful influences in an individual's every day......
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Approximate Word Count: 2828
Approximate Pages: 12 (250 words per double-spaced page)
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