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Wicks, Robert. Understanding Audiences. 2. Mahwah, New Jersey: Lawrence
Erlbaum Associates, 2001.

Understanding Audiences invites scholars and students of mass communication to consider how media messages interact with attitudes, beliefs, opinions, and predispositions to produce conceptions of social reality among audience members. It relies on social science theory and research from communication, psychology and sociology. It suggests that there needs to be a wide range of methodological approaches to help understand the nature of the media audiences.

This source relates to my inquiry because it contains theories that support and challenge the ideas of Jones. Therefore, it gives me a chance to not only support my argument, of media violence, being beneficial through the ideas of Jones, but through this source as well. Also, I would be able to challenge the contrary ideas of Jones in Understanding Audiences in order to make a stronger approach in convincing my readers......

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Approximate Word Count: 1676
Approximate Pages: 7 (250 words per double-spaced page)

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