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Walmart – A Brief History

• In 1962 Sam Walton open his first Wal-Mart in Rogers, Arkansas. His low price approach to retail soon became a model that all Wal-Mart stores would follow. "Sell brand merchandise at low prices."

• By the 1980's Wal-Mart had over 300 stores and had accumulated over 1 billion dollars in sales.

USP OF WalMart Stores

• Wide variety, Low prices
Other features
• Efficient supply chain network
– Central buying & Promotion
– Distribution Warehouse
• Cooperative employees

Winning Formula

"BUY IT LOW, STACK IT HIGH, SELL IT CHEAP"

Strategic Intent

• To operate and expand in the international market-acquired ASDA in the UK.

Tactics

• Customer delight
• Leveraging technology
• Respect for individual employees
• Better services


Sam Walton preached that "extraordinary results can come from empowering ordinary people" and hence displayed a Participative leadership style as per the case. Walton spent much time in......

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Approximate Word Count: 495
Approximate Pages: 2 (250 words per double-spaced page)

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