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Industry Overview

The consumer goods industry is a very broad, large industry that focuses on all products intended for consumers, more than individual, specific products. Companies that comprise the consumer products industry design, manufacture, and/or market apparel, cleaning products, hand and power tools, home furniture, house wares, linens, consumer electronics and appliances, and personal care products.
The market environment of the consumer products industry is highly competitive, with both global and local competitors. Many of the markets and industry segments face competition against other branded products, as well as retailer and private-label brands. Additionally many segments are differentiated by price (referred to as premium, mid-tier and value-tier products). Most of the globally established companies in the industry manufacture premium and mid-tier products.

Competitors in the Personal Consumer Products Industry

Procter and Gamble
Unilever......

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Approximate Word Count: 6416
Approximate Pages: 26 (250 words per double-spaced page)

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