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Part one: Supermarket retail industry introduction

Effective strategy is developed first by identifying and understanding the implications of the changing events in the business environment. Many of the events occurring currently have a wide international impact, and they may be seen to be influencing the results and responses of large supermarket retailers. The changes, or issues, that we see as important from a strategic planning perspective are:
 The growth of global companies
 Changing customer characteristics
 Innovation, format changes
 Customer loyalty
 People
 The impact of information sciences and technology(David Walters & Jack Hanrahan 2002)

1. The growth of global companies
The international expansion is a main trend in supermarket industry. After the fully development in European countries, the retailers begin to move their eyes on Asian countries. During the globalization, retailers should pay more attention......

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Approximate Word Count: 3177
Approximate Pages: 13 (250 words per double-spaced page)

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