Why Gatorade Has Effective Commercials
Gatorade claims that if you play sports, if you engage in any physical activity, if you workout, then you will need Gatorade in order to adequately re-hydrate your body. And you know what? I believe them. Comedic commercials always immediately catch and grab my attention, always putting a creative twist on what we the viewer should laugh at. The Big Heads Gatorade commercial is no exception.
The commercial starts out showing several sports stars, Dwayne Wade and Kevin Garnett, playing a game of one on one basketball. The comical twist here is that only their faced is used and it is imposed onto a little kid's body probably about six or seven years old, giving the look of a caricature. The voices of the kids are what they would sound like at that age giving the commercial a very light and playful tone. The commercial continues with some other sports stars including Derek Jeter, Peyton Manning, and Jennie Finch who play baseball, football, and women's softball respectively.......
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