Internet Affiliate Programs
:
Web Advertising
Web advertising, not to mention the Internet itself, finds itself in a
stage of relative infancy and therefore provides marketers with novel
challenges and situations which need to be dealt with caution . The realm
of Web advertising is unchartered terri tory! In terms of South Africa,
the country finds itsef somewhat behind technologically. However, this may
not prove to be a disadvantage as the uncertain nature of Web advertising
may make a policy of 'watching and learning' most viable. What
implications will this new technology have for marketing? What is the
nature of Web advertising? How can a business use the medium effectively ?
Where is all this going ? These questions appear to be most pertinent in
the process of understanding interact ive marketing on the Internet.
The qualified opinion of John Matthee, a Web site designer employed by
Adept Internet (an Internet service provider), was sought in accumulation
of a large......
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