Marketing Ymcanyc
2000
HEALTHTRAX FIVE YEAR PLANNING PROCESS
Submitted by Amar Khadey
MEMBERSHIP DEVELOPMENT
I. Financial Outlook
A.) Annual revenue trend for Y-T-D 2000
Health & Wellness Programs / Adult Membership
1999 2000 2001 2002 2005
Total Revenue 1,500,000 1,593,068 1,750,000 1,850,000 2,250,000
Net Operating
Revenue
378,838
525,000
595,000
750,000
PR/
Revenue 45% 41.6% 38% 35% 35%
Average
Dues $52 $58 $60 $60 $65
Adult Members 1900 2001 2100 2200 2500
# Adult Lockers 250 250 250 250 250
% Capacity 93 93 94 95 96
Adult Retention 55% 60% 62% 63% 65%
B.) The plan will focus on continued membership growth at an average rate of 5%, hence year ending 1999 a 5% growth and Y-T-D 2000 a 8% growth.
The plan for the 2000 fiscal year will be on net member growth of 5%. The Membership retention rate will be at 60% for the 2000 year.
C.) The single largest category with consistent growth, has been the 21yrs old 45 yrs old segment. Over......
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