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Part A: INDUSTRY INFORMATION

1. Economic Features

Market size and Growth Potential (as of 2003):

* The video game industry is currently a $31 billion global market.
* Market size has tripled in value over the last decade from $10 billion in 1995 to $31 billion as of 2003.
* In five years the industry is expected to grow approximately 14.8% ($36,042/$31,374), at a rate of approximately 2.96% per year (14.8%/5).
* We feel that the industry is entering the early maturity stage of the growth cycle for the overall global market.
* Some observers feel that growth potential is massive, predicting that the video game market is "on track to rival the movie, music, and television industries"
* Further analysis reveals that some markets of the industry such as console hardware and software are on the decline in terms of growth, whereas the mobile gaming industry is currently in the rapid growth stage of the growth cycle.
* The mobile gaming industry......

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Approximate Word Count: 7423
Approximate Pages: 30 (250 words per double-spaced page)

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