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‘McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ever do' Benjamin Barber.

While it is clear that a peaceful introduction to another culture through trade and commercial enterprise will always be better accepted than a military imposition of a foreign culture, it is not true to say that any culture will bend to another influence by an action as simple as eating a hamburger or drinking a soft drink. The increase in globalisation in the world has already begun a pattern of recognition and strengthening of cultural identity. The anti-globalisation movement is very vocal in criticising the western (or more specifically, American) of cultural imperialism, but studies provide evidence that the West is developing a respect and understanding of other civilisations in order to protect its economic standing in global politics. Differences among cultures are not easily resolved, as culture plays an intense role in the......

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Approximate Word Count: 1985
Approximate Pages: 8 (250 words per double-spaced page)

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