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Executive Summary
Kudler Fine Foods will utilize diversity to strengthen its customer base and to create a workforce that reflects the diversity of its products.
Goals
Kudler Fine Foods expects this program to increase its customer comment card responses by 25%, thereby allowing focus on what the customer wants. It will decrease employee turnover to 50%, further strengthening stability, as well as increasing applicant flow by 25%, enhancing the potential diversity of the workforce. This will be accomplished through increased utilization of the media, particularly print; increasing community outreach, integrating diversity concepts in publicity components, including advertising,
Cost
• Research / Surveys 75,000.00
• Advertising (Print, TV, Radio) 37,500.00
• Press Conference /Media Release/Web 37,500.00
• Sponsorships / Donations 50,000.00
• PR Campaign Evaluation 50,000.00
Campaign Budget Total......

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Approximate Word Count: 4710
Approximate Pages: 19 (250 words per double-spaced page)

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