Term Paper
For many female consumers, advertising is inspirational. Advertising allows a form of escapism that many women welcome and indeed pursue. As with other photographs and most artistic media, there exists an implicit understanding that what is depicted is not necessarily a mirror reflection of real life and to many viewers this is the very attraction of the images. Advertisement sends mixed messages by promoting over indulgences of food, while at the same time emphasizing thinness a standard of beauty.
The models in the advertising reflect how many women want to be, which is why they are used to advertise fashion brands in the first place. Women welcome such pictures as a way of affirming their own focus on certain elements of aesthetic attractiveness. The glamour of the fashion industry in general and its advertising campaigns in particular is a welcome input to the humdrum existence led by many of the people who consume the pictures. They are grateful for the chance to......
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Approximate Word Count: 918
Approximate Pages: 4 (250 words per double-spaced page)
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